Top 6 Natural Makeup Brands That Keep Customers Coming Back for More

Hello darlings! Let’s get down to business! Makeup business! We have all become very aware of the necessity to look after our largest organ, and have also become increasingly aware of makeup brands who do not seem to consider or care about the health of our skin… pfft. This why we have to go with the companies who make it their mission to dish out products that are healthy for the skin and also that come from Mumma Nature. We don’t want companies that are sinister in their approach nor do we want to use products from any that have jumped on the “natural” bandwagon, promoting items that are just as toxic as their toxic counterparts! No, we want to entrust our faces with companies who are ethical, green, au naturale, and of course that make the users happy!

So I did what I do best on a Monday and scoured the many of plenty of lists and reviews on the world wide web! This post will divulge the 6 natural makeup brands that make list after list and that genuinely make customers keep on coming back for more. Let’s get to it!

Top 6 Natural Beauty Brands

#6 Vapour Organic Beauty

The Vapour story is enough to make any natural living lover smile as both founders are deep into healing and colors. The ending of their story reads: “Vapour’s bold approach to crafting high-performance cosmetics includes only the purest, active ingredients from the earth—and nothing else. With the highest purity standards and an unwavering commitment to both sustainability and luxury, Vapour has reinvented organic beauty” and in that a natural living lover can rejoice! This is a company that was born and bred in creating all natural products and those that are strictly Vapour beauties are very loyal to this line for that reason and for the fact that the colors are stunning and the products work a treat.


Items range from $20 to $60, depending on the product you are going for. Lowest prices can be found on

One of the Best Selling Items

Vapour Organic Beauty Mesmerize Eye Color

#5 Josie Maran Cosmetics

Oh Josie Maran! She truly is an inspiration for encouraging making the impossible come true, and her story is something to congratulate; especially when it comes to her all natural cosmetic brand. Despite what she was continuously told whilst modeling– that makeup/beauty and chemicals go hand in hand– she used argan oil as her champion ingredient and created a line that is a household favorite. On the Josie Maran Cosmetics website my favorite part is “We use pure, Fair Trade Argan Oil, grown and harvested responsibly by co-ops of Moroccan women who earn a living wage. We partner with earth-loving, women-empowering organizations, use eco-friendly packaging, and we never stop striving to improve our products and our impact on the world.” I love this and love her products for what they represent. They also work really great!


$10-15, lip treatment/hand cream/mascara/lipstick, $20-30, concealer/argan oil/foundation/bronzer, $35-60, eye serum/face butter. You can get the best deals on any of these here on Amazon.

One of the Best Items

It is no wonder why this one is at the top of the list!

100% Pure Argan Oil

#4 Ecco Bella

Their website sums it up best: “We do extensive research when it comes to cruelty-free, natural beauty product development. The industry is saturated with product lines that make false claims and take short cuts. When we develop products for you, they are made ethically, authentically, are safe and offer superior performance.” Yessssss! This is exactly what the smart consumer must be aware of! Tons of companies do make false claims and are simply taking advantage of people’s want to be healthier and toxic- free! When it comes to the makeup that we put on our face it is important to know who the company is that is making our cosmetics.  I love this product because I’m a daughter of mother Earth and love everyone who stands up for my home planet and who also makes strides to protect it! This company shares my passions and each product that sails out of their factories is birthed with such love. The owner advocates for animals as well so yeah Eco Bella is the business!!


$16, mascara $30, foundation $45, eyeshadow, best deals are here on Amazon.

A Best Selling Item

Ecco Bella FlowerColor Liquid Foundation Makeup

#3 Ilia Beauty

On the about section for this website it begins with “Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible” meaning you know it has my stamp of approval! I LOVE product makers who understand this and who create with this in mind. Another fab aspect with this company is the fact that the packaging and containers strive to be sustainable and recyclable. Not only does it pass all the green tests but those that are loyal to Ilia find it be a great- working stellar product line.


$15- 50 ranging from lipstick up to concealers and brushes, best deals are here on Amazon.

Best Selling Item

This is actually included in a previous list I made about the best natural products of all time, the good stuff always crops up again and again!

Ilia Beauty Tinted Women’s Lipstick

#2 Dr. Hauschka

With this line, medicinal plants play a key role in every product. They pride themselves on the fact that they are sustainable, good for the environment, and that are healing for the skin. This brand is favorite among natural beauty bloggers and consumers are in the same boat. When a company focuses on skin health how can we do anything but love it!


$22, eyeliner $25, lip color $30, blush$45, night serum all can be found for a cheaper price on Amazon.

A Best Selling Item

Dr Hauschka Foundation 03 Fresh Chestnut 

#1 RMS Beauty

You would not believe how many lists include this brand! I seriously think that every list that I have come across in my research of the best brands include RMS and its because of who they are and what they do. In their philosophy section they point attention to those companies who claim to be natural and organic and yet the processing that their products go through make them the total opposite. RMS breaks away from the pack in using raw, food- grade, organic compounds in their natural state and hey maybe that’s the reason why so many are going mad over this brand. Not only is it a stand out in the natural/organic makeup world, the products are rated high on and people are overly impressed with products they buy. This is why RMS is numero uno on this list! As they say “This is makeup unlike any you have seen before. Consider it skin care with mineral color.”


Anywhere from $14-80 with the best deals to be found on Amazon.

Best- Selling Item

RMS Beauty Un- Cover Up 

That’s All Folks

And it is… These 6 brands are at the top of the game, leading the way in natural cosmetics and it is a beautiful thing. I was very happy seeing these brands on list after list because what they represent is what I stand for with the whole of my heart. They all have the Handbook’s stamp of approval. Remember to make healthy, conscious choices in everything that you do, especially with what you apply on your face on a daily basis.

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6 comments on “Top 6 Natural Makeup Brands That Keep Customers Coming Back for More

  1. I was worried when I started reading this because my mind went instantly to, this list may be kind to my skin but horrible to my wallet. But omg, I’m loving that similar products I already use (but not natural) are at a similar price point. I love that so much, thank you for sharing!

    1. You are so very welcome Kate! It is always lovely when the two meet and though some on this list can be pricey depending on the product you can find really good deals on Amazon plus some are just very reasonably priced 🙂

  2. Thanks for your review of these 6 six natural beauty brands. Your summary of each was very thorough and informative, and I will definitely look for these when purchasing makeup based on their great philosophies in an industry that. as you pointed out, can be more about profits than ethical products.

    I was wondering if you have a favorite from these 6 brands?

    1. Hi Anika, thanks for the comment 🙂 I am glad it could be of some help. I like Josie Maran and RMS the best for usage but really dig Ecco Bella for where the owner came from and what she is about!

  3. I would really love to start using more organic make up products. I hate how when I look at the ingredients of my foundation or mascara, all of these funky names that I can’t even pronounce! The other thing that holds me back is the higher cost of organic products, but the ones you found seen to be fairly evenly priced in comparison to non-organic makeup. Do you buy all of your makeup online? I’ve never bought makeup online before and didn’t know how it would the final product would be once it’s shipped to me. I usually just go to Sephora or Ulta.

    1. Well Sephora does have a natural/organic line that you can choose from. I only buy online from the companies that I am 100% sure of. Once I know who they are and what they represent then I absolutely buy them online and find that Amazon saves me the most rather than purchasing from their actual website. I feel your pain with all the terrible ingredients in conventional makeup and definitely would recommend giving one of these 6 a whirl if you want something wholesome. Hope that helps 🙂

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